BB Agency’s rebrand for Pilot44 presents them as the ‘architects for growth’ every company needs

As a brand innovation and venture-building studio, Pilot44 helps new brands, products and businesses take off while assisting existing ones to shift gears and grow. With a “battle-tested team of entrepreneurs and technologists,” they spot emerging trends and identify new growth opportunities. The company needed a revamp that would encapsulate its distinctive strength as both an expert and an innovator, and so it collaborated with BB Agency, who positioned them as the ‘Architects for Growth.’ This idea of Pilott44 being ‘the builders’ who help brands expand their potential and businesses shaped everything during the rebrand – from the company’s tone of voice to the identity and its many elements, such as the typography and the colour palette. “During our communication strategy and research phase, phrases like “being hands-on,” “having a builder’s mentality,” and “being the architects of growth” were frequently mentioned by the founders,” Brand Design Team Lead Vicente Reyes Montealegre tells us. “We aimed to create an identity that resembled an architectural magazine – structured, intellectual and sophisticated – while maintaining a connection to a hands-on approach. Unlike other innovation consultancies that often rely too much on highbrow, abstract language and visuals, we wanted a more tangible and grounded look and feel.”