BDG by Manual

BDG architecture + design is an international consultancy focusing on strategy, architecture and design for corporate, public sector and education clients. As a WPP company, BDG has designed creative workspaces for various advertising, PR, and media agencies including Grey London, Ogilvy, The Brand Union, and Mindshare. The practice had evolved over a 30 year period so we were commissioned to help reposition the practice as a leading creative organization, beginning with a redesign of their brand identity. It was clear that a new, bold, confident design language had emerged in BDG’s recent work and the consultancy wanted an identity to reflect this shift. Our solution was to turn their three-letter acronym into an iconic logotype with a unique personality. We abstracted the letterforms into reductive geometric shapes. This consolidation of forms subtly references the nature of architecture and the constructed environment — and aims to suggest ways in which parts work together to form a whole.