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From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley

by Independent Studio ·

Dinamo Hardware – a serious effort to transform type thinking into silly, tangible goods – has finally come out of the dark courtesy of Head of Hardware Simon Merz. Below, Dinamo’s Head of Publishing Madeleine Morley caught up with him to talk about the making of their new UNLOCKED COLLECTION. SM: Before you called I was just thinking about, like, how I got into everything. And it all makes so much sense. MM: Ooh, what does?

Tech 2023 The Brand Identity 3D Apparel Box Cup Custom Typeface Digital Identity Illustration Sticker Wordmark Art & Design Black Blue Brown Green Grey Off White Red Silver White Yellow Geometric Playful Shapes Cotton Metal Plastic Uncoated Paper Sans Serif Experimental

View the full project Independent Studio
From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 0 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 1 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 2 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 3 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 4 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 5 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 6 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 7 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 8 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 9 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 10 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 11 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 12 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 13 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 14 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 15 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 16 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 17 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 18 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 19 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 20 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 21 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 22 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 23 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 24 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 25 From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley brand identity by Independent Studio - Visual 26

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