bleucoeur studio and Dysign conceptualise SÈVE as an object to keep

SÈVE is designed to be kept. That framing – treating a bar of soap as an object closer in logic to a candle – sits at the foundation of the conceptual botanical soap brand developed by Raphaël Renoncourt of bleucoeur studio with 3D direction by Dylan Sidoine of Dysign, in response to a brief from The New Brief, a weekly design prompt for designers. “The first thing we did was move SÈVE out of the beauty category,” Renoncourt explains. “We saw it more as an object you keep than a product you consume.” Everything that followed, including the French-language system, the tree-specific colours and the pared-back packaging structure, traces back to that opening move. Illustrated flowers, leaves and olfactory suggestion were all discarded in favour of a system that positions SÈVE as a botanical soap house with a precise geographic identity. Pin Clair’s warm yellow comes from the shade of cut pine planks and carries an invigorating quality that matches the soap type. Sapin Profond pulls toward a dense green that references fir needles and forest density. Bouleau Blanc stays in neutral tones to suggest calm. “The colours are codified, but they do not point to abstract ideas,” Renoncourt shares. “They are always tied to a specific tree, an identifiable material, and a use.”