Blurr Bureau uncorks a tasteful identity and label for non-alcoholic wine brand Society De La Rassi

Inspired by founder Steve Jackson’s decade of experience in events and celebrations, Society De La Rassi is a sparkling de-alcoholised wine that, with less than 0.5% alcohol, aims to mirror the jubilant experiences of traditional sparkling wines with the prestige to match. The brand’s mission is to fill a luxury-tiered gap in the market – rivaling legacy premium champagne options like Dom Pérignon and Veuve Clicquot. Noting the global presence and cultural acuity of Blurr Bureau, Jackson reached out to the brand strategy and design team (with studios in New York and Melbourne) “to build his brand from the ground up,” notes Creative Director Caitlin Kennedy Bradley, “one that would hold its own in the wine aisle and in the hands of those who celebrate differently.” Blending “indulgence with intentionality and tradition with tomorrow,” Blurr Bureau devised a design system that nods to both heritage-inspired craftsmanship and contemporary sophistication. “Unlike other brands in the nonalcoholic space that lead with abstinence or wellness,” Kennedy Bradley tells us, “Society De La Rassi (SDLR) is about inclusion, indulgence, and connection – a way to celebrate without compromise.”