Bonjour to Together’s emotive identity for Aria, a fintech startup that wants to “make money move”

Paris-based fintech startup Aria, known for its mission to “make money move,” has unveiled a bold brand identity by London-based creative agency Together. Specialising in fast, seamless B2B payments, financing, and risk protection, Aria’s identity aims to capture the fluidity and ease that define its product. The visual revamp is built around the electric green ‘kinetic square’ – a central motif that symbolises a single digital payment, appearing throughout its visual language and serving as a versatile design tool. Balancing geometric precision with expressive, flowing elements, Together’s identity mirrors the way Aria simplifies transactions for businesses. Used as a building block for structured, grid-bound, animations demonstrating Aria’s secure platform and abstract supergraphics showcasing the many facets of its product, the square represents the fluid, intuitive nature of the brand. Together’s creative team, led by Creative Director Ben Wynn-Owen, wanted to find the beauty in Aria’s utilitarian concept. “We sought to turn a simple transaction into something magical,” shares Wynn-Owen. The goal was to create a brand that felt human, intelligent and trustworthy, while consciously steering away from the typical fintech aesthetic, which often lacks character and emotional depth.