Both’s rebrand for plantscapers Pop Plant utilises their scientific know-how and aesthetic prowess

Aesthetic value and scientific expertise are at the foundation of Pop Plant, plantscapers who specialise in interior and exterior inner-city spaces. Finding an ever-increasing popularity from studios and businesses from the art and design industry, such as designers and architects, Pop Plant approached Melbourne-based design studio Both, formerly Mildred & Duck, in order to redirect their identity to be more in line with their client-base. Manifesting in an entire rebrand, Both ran with Pop Plant’s principles of aesthetic and scientific know-how, typographically representing as such through a pair of thematically contrasting but sympathetically complementary typefaces. “We wanted to make sure both typefaces would have a degree of approachability and personality,” Both tells us “as Andrew (who runs Pop Plant) is a warm and friendly person.” This led to GT Alpina by Grilli Type and Banana Grotesk by Monkey Type as the chosen pairing. In keeping with Pop Plant’s own theme, the decisions that led to selecting the typographic couple were both aesthetic and logistical. Both explain that “Alpina and Banana Grotesk have distinctive and personality-rich quirks (like the lowercase a’s),” as well as being able to “sit harmoniously together,” due to their “similar x-heights and proportions which made them a good match.”