Branch

Branch is a branding agency based in London. We caught up with Creative Director, Craig Dimond. EM: Can you describe your background and your role at Branch? CD: Prior to Branch, and after graduating from Middlesex University, I worked in both large and small agencies, in almost every aspect of design; FMCG/retail, advertising, internal communications and digital, then finally identity design and branding. These roles may have been quite diverse, but each one added to an understanding of exactly how brands communicate through every channel – which is fundamental to creating an identity that is fit for purpose.