“Branding is like a song that resonates deeply.” Discussing music and design with Studio Herrström

A match like no other, working within the worlds of music and design can make for a perfect playground for creatives, offering endless streams of possibility in composition and expression. Studio Herrström, led by experienced creative directors Erik Herrström and Lukas Haider, embodies this unifying and powerful connection. With a combined experience of over 25 years, they have spearheaded impactful campaigns for Spotify, created visually captivating identities for renowned artists, and formed successful partnerships with distinguished record labels. In this in-depth interview, Herrström and Haider take us through the origins, growth, and development of Studio Herrström. They also share their philosophy on designing brands in the music industry and what makes it such a special field to work in. PT: Hi Erik and Lukas, how are you? EH: Hi Poppy, we’re well, thank you! We’re excited about the opportunity to share our story and why we believe creating work that resonates with your audience is more important than ever.