Brandpad go beyond guidelines with the introduction of Brand Activation Management for bigger brands

Following its launch in 2018, Brandpad’s interactive brand guideline solution has been utilised by more than 3,500 companies and studios. However, the time has come to move to the next level and cater for brands of all shapes and sizes. The solution? Brandpad have collaborated with fellow Norwegian company and brand activation management tool Papirfly to integrate a host of new features capable of fulfilling all of a brand’s wants and needs. Despite offering a cloud-based interactive tool that has arguably marked the death of the PDF guideline, Brandpad have, through years of data and insights, recognised the limitations of their own category of digital brand guidelines, noting how complex, fast-paced, larger companies often face a challenge fulfilling all of their asset management-related needs through the platform post-delivery. The solution for such issues, however, comes in the form of brand activation management (or BAM for short), a post-brand-design suite that helps big brands efficiently use their identity – be it for automating marketing materials, true asset management and tracking, collaborative workflows, templates-to-print, video editing solutions, deployment to advertising networks, and so on. In order to host these features within their existing offering, Brandpad have collaborated with internationally renowned BAM tool Papirfly; leading to the seamless integration of a series of key features that better favour the needs of larger brands and businesses.