Nicklas Haslestad details leading the digital brand guidelines revolution at Brandpad

Norwegian graphic designer Nicklas Haslestad is the Creative Director, as well as a co-founder, at digital brand guidelines platform Brandpad. He’s not only crafted the company’s Vignelli-inspired identity but also defined the rigorous system that allows for the seamless digitisation of brand guidelines. We caught up with him to gain an insight into his ever-evolving world. EM: Hey Nicklas. How did you find working during the lockdown? NH: Hey! Strange to begin with. I have some routines that I’m quite used to, so it took a little time to acclimatise to the ‘new normal’. Always nice to try new things though, and it certainly had its upsides. As graphic designers, we really can’t complain. The biggest pain point was the virtual design workshops. It did work, but that I can live without for a while.