Brandpad’s latest project Massimo Says is the worthy successor to Lorem Ipsum we’ve all been waiting for

Massimo Says is the latest endeavour in Brandpad’s quest to modernise and reinterpret – this time tackling Lorem Ipsum by producing a text generator specifically aimed at aiding designers. Developed from researching how AI could benefit the Brandpad platform, and tired of the charmless entity that has now become the standard for placeholder text, Brandpad has succeeded in not only bringing character but content specificity to generating filler text. With a vocabulary fed by design literature, Massimo Says generates design specific text that looks explicit enough to not detract from design intent and provides scripture that is both hilarious and weird. From brand identity, serif choice and composition, to fake design conglomerates, discussion of the class system and dippy philosophical wisdom – Massimo’s uncanny personality borders on being unsettling but at the same time comes across as being your friendly design nerd. Brandpad explains that “Massimo doesn’t take himself too seriously – zero ducks given,” he is simply there to provide benign insight, commentary and a fun design alternative to the countless text generators online.