Brimming with illustrations, Twist’s identity for Untangld promises to engage but not distract

“The idea for the website redesign was to create a platform that allows Untangld to lead with their strategic thinking,” Creative Director & Co-Founder Floriane Jambu tells us, contextualising Twist’s reimagining of Australian studio, Untangld, and its digital presence – living up to the strategic practice’s international growth. As such, the New South Wales-based design studio opted for a sleek, editorial feel, combining refined typography with expressive, characterful illustration from the likes of Seb Agresti, Jan Buchczik, Ilana Bodenstein, Lan Turong, Yann Bastard, calling upon a diverse range of global voices and styles. “With this idea in mind, we didn’t want to define one illustration style for the articles,” Jambu explains, “but rather, create the feel of an online publication or newspaper,” bringing a rich visual personality to Untangld’s output. “The idea is for the Untangld team to keep expanding that list of illustrators as they publish more content,” she adds, playing into the human-centred philosophy behind the website’s redesign. Alongside the playful, engaging tone of the illustrations, the chromatic choices undertook a significant role in both the website’s narrative storytelling and its functionality. As Jambu explains, “colour was always an important consideration from the start of this project,” ensuring the content was engaging but never distracting. “We wanted the colour system to both help users navigate the content,” she continues, “and break the sobriety of the website by surprising you with bold colour backgrounds,” something that was not previously possible with Untangld’s prior palette. “It didn’t give us enough flexibility and boldness to match the design we had in mind,” Jambu concludes, “so we had to refresh the existing colours to add bold new combinations,” each of which correspond to a specific category across the website, once again keeping the flow of the digital space inviting yet practical.