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US BRANDING STUDIO

British Standard Type is a technology-focused digital foundry from the duo behind Spencer Fenton

by Independent Studio ·

Already collaborating as the London-based design and creative direction studio Spencer Fenton, Haakon Spencer and Matthew Fenton have continued their relationship by founding British Standard Type, a digital foundry exploring the “creative potential of new type technologies.” As ECAL Type Design alumni, drawing typefaces is part of their design DNA; a practice that will take shape as both retail and custom fonts as their new venture evolves. EM: Alongside your work at Spencer Fenton, why did you decide to launch a type foundry? BST: We both studied type design in Switzerland before starting Spencer Fenton, so it has always been our ambition. From the beginning, we have been incorporating type design into our projects, and over time we have been commissioned for more type only projects. Having an understanding of how we plan to use the typeface in design influences how we draw it.

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