Candice Bondi blurs the lines between beauty, fashion and food in her identity for PetitGrain

In a refined explosion of colour and candour, Cape Town-based designer Candice Bondi has crafted the identity and packaging for South African nut butter brand PetitGrain, mirroring the sophisticated nature of its product line through a frank typographic execution and poignant colour palette. Blurring the lines between beauty, fashion and food, Bondi opted for Pangram Pangram Foundry’s Editorial New; a beautiful serif that injects an elegance and serenity to PetitGrain’s identity. Needing a refined sans to counter Editorial New, Bondi explains “I needed to pair it with a typeface that allowed the two to work in harmony,” she adds, “as opposed to fighting against one another when used in such close proximity.” Choosing Luzi Type Foundry’s Cádiz to achieve her goal, the resulting pairing is a match made in heaven; with each carrying with them an equal elegance, as well as thriving in their own right. “After reading the origin story of Cádiz,” Bondi recalls, “there was no surprise when it came to learning that it’s synonymous with beauty,” making it even more appropriate to her ambition to counter the expectations of design with the beauty, fashion and food industry.