Casamira turns light into graphic material in a layered art identity

Fuensanta Sobejano’s identity works across two layers. In some contexts, it frames her artwork with a quiet calm, letting negative space prevail so the work takes centre stage. In others, it extends past the frame, turning light itself into the graphic material. Installations by the Madrid-based digital artist explore perception through light, colour and movement, often asking the viewer to slow down and watch an image shift. Casamira, the Barcelona-based creative studio behind the identity, aimed to mirror that practice, moving between restraint and expression depending on what each application needs. “The goal was to create a language that could move between neutrality and expression,” explains Designer & Creative Director Meritxell Casamira, “mirroring the analytical and sensory nature of her practice.” The two modes reflect both sides of Sobejano’s work: pieces that need space and quiet, and a practice built on the physical experience of light. The identity serves both at once. Where each mode applies is deliberate. The framing mode is used for publications, informational materials and exhibition communications, anywhere that clarity and legibility have to come first. Negative space prevails, and the artwork leads. The expanded mode is reserved for moments where the identity can add something to the experience. “In these applications, gradients and chromatic transitions become active elements that evoke the perceptual phenomena explored in Fuensanta’s work,” Casamira tells us. In digital environments, those transitions move, behaving like the experience of light itself.