Cat How on how How&How are reducing their environmental impact, and how everyone could do more

Between March 2021 and April 2022, in collaboration with Two°Creative, we invited designers to redesign the confusing Green Dot symbol to better represent its original meaning. Continuing on from this open brief, The Change We Need is an interview series exploring the design industry’s role in the fight against climate change. For part three, we caught up with Cat How – the Co-founder of London and Lisbon-based design agency How&How. EM: Can you tell us about How&How and your role there? CH: I’m Co-founder and Creative Director at branding and design agency How&How – a studio I set up with my husband a couple of years ago with two outposts in London and Lisbon. A premise of our agency is the idea of left-right thinking, using strategic methodologies and creative flair to try to solve design problems in an original way.