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US BRANDING STUDIO

Christopher Doyle & Co.

by Christopher Doyle & Co. ·

Christopher Doyle & Co. is an independent design company based in Sydney, Australia led by Creative Director (you guessed it) Christopher Doyle. We caught up with him recently to discuss new work and studio life. EM: Congratulations on the launch of your new website! What was the experience like of putting it together and getting it live? CD: Thank you! To be honest it was tough. I think it is for all designers and studios. It gets neglected. We were in desperate need of an update though. The site we had prior to that was almost 3 years old. We had changed as a studio, and the work had evolved too so it was definitely time to get a new one up. The design came relatively easily actually. Not that there’s much to it design-wise. I didn’t feel the need to update the copy or messaging too much so it was really just about showing bigger images, a cleaner design and simpler experience. The site is very text focussed. It’s aimed at partners and clients first, designers second, so I wanted the copy and navigation to be simple and clear.

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