Christopher Doyle & Co.’s bold identity for Huch invites us to a cosy cabin in the wilderness

Huch is a hospitality service offering architecturally-designed cabins that provide “relaxed luxury in the wilderness.” The Australian company aims to help visitors reconnect with nature whilst also “shining a light on the local community.” Before the first set of cabins were built, Huch approached Christopher Doyle & Co. to create both the visual and verbal identity. The Sydney-based studio were tasked with creating a name, visual system, and verbal identity that reflects Huch’s vision: “To create accommodation that would offer the architectural quality and comfort of a hotel suite yet leave no trace within their environment.” The studio delivered a brand identity that combines the bold, minimal, and sophisticated pillars of Huch’s ethos. At the heart of the identity is the Huch wordmark, which features a visual reference to the traditional pitch roof house within the letter ‘H.’ It serves as a multi-purpose motif; “used to present imagery, messaging, and function as a stand-alone logomark.” It can be seen framing idyllic scenes of cosy campfires and serene woodland; acting as a window to the great Australian outdoors.