City Gateway by Paul Belford Ltd

East London based charity City Gateway commissioned creative agency Paul Belford Ltd to design their new identity, which included their logo, print materials and website. The new logo uses typography to tell the story of the charity’s role in society. The two ‘y’s represent the different paths people might take in life; and together they create a line that expresses how City Gateway help individuals to stay on the path to realising their true potential. This translates into the wider brand language through the use of angled typography, rotated imagery and asymmetrical grid structures. Paul Belford Ltd