Claudia Draghia, Sebastian Pren and Radu Manelici craft the identity for Romanian Design Week 2023

Designer and art director Claudia Draghia worked with Sebastian Pren and Radu Manelici to craft a bright and engaging identity for Romanian Design Week 2023. As the largest interdisciplinary event in Romania, showcasing design and architecture (as tools for cultural, social, and economic growth) it was vital that its image made a bold visual statement. Centred around the concept of ‘Connection,’ the team brought together a series of intense hues and interconnecting abstract symbols to reflect the bustling, eclectic city centre of Bucharest, where the event takes place. “Our goal was to create a visual identity that couldn’t be missed,” Draghia tells us, “especially since we want to engage with different neighbourhoods throughout the city.” It features a flexible design system that takes cues from the identity of The Institute – Draghia’s client for the project, who have been organising cultural events for 25 years. “The Institute, the organisation behind Romanian Design Week, underwent a rebranding in 2022,” Draghia explains. “Radu and Sebastian developed a visually striking identity featuring strong typographic elements with modular, linear letterforms.”