Click and collect: 6 identities for brands offering the ultimate online shopping experience

If you’re old enough, you might recall the early days of online shopping – plain web pages with just a touch of CSS. Now, as we spend large chunks of our days ‘on-screen’ while our attention spans shorten drastically, the online user experience for brands – especially those that only exist in the digital ether – is meticulously crafted like never before to both grab our attention and speak of the brand’s truth. Surely, that’s an uphill task. An online-only brand’s identity now has to be in complete conversation with the experience of exploring its digital world, each an extension of the other.  A brand’s identity and its website or app work hand-in-hand and play a vital role in ensuring every aspect of the browsing and purchasing experience is smooth, seamless, and visually pleasing. For the online pharmacy, Cabinet, adopting a trustworthy and cohesive look, delivered by Otherway, was crucial. As for the online book retailer LOOKBOOKS, their unique way of selling ‘old and kinda fun books’ is filled with fun and humour, all thanks to Studio Lowrie. Here are a few of our favourite examples – get browsing! Zigzag by PORTO ROCHA Made Index by Cold Cuts