Collins

COLLINS is a brand consultancy based in New York and San Francisco. We had some questions for Co-Founder Brian Collins and his team. EM: How has the ‘Convergence Era’, as you call it, affected branding and how you approach it? BC: The future we see is one where all points converge. Brand. Technology. Physical. Social. Environmental. Product. Digital. Biological. But the creative industries’ approach to brand building remains splintered. A ‘package design’ firm. An ‘identity’ agency. A ‘retail architecture’ office. An ‘app’ shop. An ‘ad’ agency.