COLLINS and Robinhood combine to make investing accessible, affordable and engaging for all

Founded in 2013, Robinhood is a pioneering app-based trading platform built on the philosophy that everyone, not just the affluent, should have a clear and easy path to wealth creation. Named as one of Fast Company’s ’50 Most Innovative Companies’, they provide commission-free trading, cash management and fractional shares for both first-time investors, seasoned experts and everyone in between. As one of the fastest-growing brokerages in history in terms of new accounts, Robinhood required a new brand identity that would align with their position as an innovative industry leader, not just the new kid on the block. They sought help from US design company COLLINS, who began their work by outlining that finance not only needs to be ‘less difficult’ but also more engaging and understandable. In-line with Robinhood’s belief that collective participation is a source of power, COLLINS developed a brand that conceptualises the world fifty years into the future. “After all, to invest is to imagine a brighter future – and in the very act of imagining, take the first step towards making it a reality”, COLLINS shares about their forward-thinking approach. Imaginative illustrations, created by a multitude of artists, and bold, flowing information graphics lead the way. Not only do they depict COLLINS’ and Robinhood’s vision for the future, but they also transform complicated terms like ‘ETF’, ‘Fractional Shares’ and ‘Bull Market’ into relatable concepts.