Colour and light: UnitedUs revitalises Spectrum.Life’s image with a full-spectrum identity system

In the ever-evolving world of health technology, Spectrum.Life stands out with its mission “to change and save as many lives as possible.” A pioneering digital platform focused on mental health and well-being, the Irish healthtech company provides counselling, wellness programs and educational resources – all aimed at helping people lead healthier, happier lives through accessible and personalised care. Requiring a brand identity that not only encapsulated its essence but also propelled its international ambitions, they reached out to UnitedUs, a strategic brand and design agency based in Brighton, UK. With rapid growth and a culture of transformation, Spectrum.Life’s new brand had to build a reputation, support international growth and improve talent attraction and retention through clear employee value propositions. “The visual approach was one of modernising, clarifying and systemising,” explains Design Director Carl Rylatt, noting that the previous identity lacked a unifying thematic thread and a consistent approach to guide its future growth and market expansions. With this in mind, the reimagined identity addresses the shortcomings of the previous, while – on a practical level – fitting seamlessly across all necessary touchpoints. At the heart of this transformation is the ‘spectrum device,’ a visual representation that captures the essence of the company’s services. Originally inspired by the metaphor of a protective aura, the device evolved into a simpler, more elegant representation of the spectrum of visible light.