Communicate and connect: Pendo channel the history of telecoms in their wavy identity for Unifonic

Unifonic, a leading Software-as-a-Service provider, uses its AI technology to streamline customer engagement across multiple channels. As a specialist in this field since 2006, the Middle East-based platform handles 10 billion transactions annually, reaching millions across 160 countries. Recognising the global shift towards mobile communication (with 93% of the world’s population using mobile phones), Unifonic sought to expand its offering beyond SMS messaging. To achieve this, they partnered with the Vancouver-based brand and creative agency, Pendo. Tasked with the evolution of Unifonic’s brand, Pendo introduced a new graphic system, incorporating custom typography, iconography and photography across all touchpoints. The central goal? To humanise the Unifonic brand and build a deeper connection with the very people who use and benefit from their technology.