Copywriting that cuts through: we spotlight 7 brand identities where words truly steal the show

In the realm of branding, where visuals often steal the spotlight, it’s easy to overlook the transformative power of a well-crafted sentence. But let’s face it, folks – words matter. While a slick logo might catch your eye, it’s the witty tagline or the cheeky product description that’ll have you reaching for your wallet. And maybe it’s high time we gave a standing ovation to those brand identities that are nailing it in the copy department. Here, in this curated list of identities, we’re talking about the wordsmiths. There’s Ragged Edge, who imbue their copy for Gaia with the sincerity and warmth that a topic as personal and intimate as IVF treatment insurance deserves. Likewise, we’re giving a shout-out to projects like Bettr, from Anak, which embraces imperfection with a charming, tongue-in-cheek tone of voice that puts a realistic spin on sustainability messaging. So, buckle up as we dive into a world where puns are plenty, alliteration is abundant, and generic jargon is strictly forbidden. The Twenty One by Marlon Tate Farmyard Frozen by UnitedUs