Craig Parsons on how "a little old school decorum" helps PARSONS' client relationships flourish

PARSONS is a design studio in the heart of Cape Town that creates identities, campaigns, packaging and more for businesses from all over the world. We had a chat with Co-founder and Chief Creative Officer Craig Parsons to hear more about the studio’s recent work, design ethos and how they’re coping with working from home during the lockdown. EM: Hey Craig. Can you tell us about your team and the work you guys do together? CP: My wife Kim and I founded Parsons in 2010 and two years ago we relocated our family to Cape Town. Today we have an experienced team of seven, who come together each day as present, passionate creatives with a deep appreciation for the strategic thinking that informs our visual point of view. Our clients range from a host of start-ups located in LA, New York, London and South Africa to some established family-run businesses.