DADA Projects designs Made in Europe to feel like it always existed

Europe exports more goods and services than any other economy in the world. Yet much of what the continent produces remains invisible to consumers in terms of its ethical, environmental and innovation standards. The Made in Europe Blueprint, developed by think tank 21st Europe with an identity designed by DADA Projects, proposes a certification system designed to turn those invisible strengths into something visible, tangible and trustworthy. The timing carries particular weight. With global supply chains under strain and traditional alliances shifting, the project frames inward-looking not as retreat but as opportunity. “Where others compete on scale, Europe competes on trust,” says Johanna Fabrin, Managing Director & Partner of 21st Europe. “Made in Europe is about re-establishing confidence in what Europe produces – and proving that responsibility and competitiveness can go hand in hand.” DADA Projects, a female-led studio specialising in 3D design and speculative realities, faced an unusual challenge: creating a mark that could represent 700 million Europeans across industries as diverse as robotics and wine production, while feeling neither institutional nor rootless. The studio had previously collaborated with SPACE10, making this partnership with 21st Europe’s founder a natural continuation of work that treats design as a tool for systematic thinking.