Dan Barkle reveals the process and references behind his post-apocalyptic brand postdigital

London-based graphic designer Dan Barkle is well versed in multi-faceted storytelling, with his artwork and merch for bands and brands often going beyond the visuals to paint a wider picture. Now, he’s telling his own post-apocalyptic story in the streetwear space with his new brand, postdigital. We caught up with him to find out more about it. EM: For those that don’t know, how would you describe postdigital? DB: It’s a utility brand that exists solely on the darkweb, in a future where the world has really gone to shit and it’s every man for himself. If you need supplies, you go to this brand. Post-apocalypse streetwear and goods.