Daniel Carlsten creates an elegant identity system for Californian low-impact winery Sabelli-Frisch

Sabelli-Frisch is a Californian low-impact winery founded and maintained by cinematographer Adam Sabelli-Frisch, a Swede living and working in Los Angeles. He sees his well-travelled upbringing as the trigger for his interest in wine: “Growing up in the 70s meant having a hippie mum that constantly dragged me around the world on travels from the age of five”, he explains. Adam reveals that, after settling down in California in his late 30s, he asked himself the question: “What could I see myself doing for the rest of my life?” Besides taking pictures, the answer was to make wine, and after all, California is perfect for just that. He began making wine at home and following a lot of practice and eventual improvement, started to dream of doing it professionally. The wines he makes are bone-dry, fermented-naturally, low in sulfites and contain no added chemicals. Instead of rushing them to market, Adam lets them age for at least 18 months, which helps to develop and refine the flavour.