Daniel Perraudin on building a type foundry by designers, for designers

After more than 15 years working as a graphic designer, Daniel Perraudin launched Gallery Type, a Berlin-based type foundry shaped by his experience on the other side of the brief. Perraudin describes type as a tool, and his approach to designing it reflects that conviction: typefaces built around how they’ll be used in branding, editorial and spatial design. That same application-oriented thinking extends to Gallery Type’s licensing model, which calculates fees based on a single metric – company size – and covers all applications and media in perpetuity. Fully functional trial fonts, a country-specific Fair Price Adjustment tied to World Bank data and an MA in type design from the Royal Academy of Art in The Hague round out a foundry designed to serve the people Perraudin has spent his career working alongside. TBI: Hi Daniel! How are things in Berlin? DP: Pretty good, thanks. We had a long, cold winter, but now the whole city is waking up to a beautiful spring. But let’s talk type…