Danny Miller on High Tide’s ‘Design Director in Residency’ programme and the value of mentorship

After putting out a call for applications in April 2021, New York-based agency High Tide have appointed Austrian designer Kristina Bartosova as their first ‘Design Director in Residency.’ Taking place over the course of five months and taking full advantage of remote working, the programme will see her mentor High Tide’s designers, lead projects and co-create an internal passion project with Creative Director and Co-founder Danny Miller. EM: Can you tell us about what your Design Director in Residency programme is all about? DM: Every five months, a new Design Director will join our team, bringing their unique skills and strengths to High Tide. The Design Director will focus on three key areas: creative vision, mentorship, and collaboration on a passion project where we produce something tangible together. So far, it’s been great having Kristina Bartosova in the inaugural role, as we love her hands-on approach to mentorship. We’re also really excited about the passion project – which will be a limited edition product available on our site later this summer.