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Date of Birth’s John Mastro on the power of strategy, and why brands must evolve to stay relevant

by Date of Birth ·

Born in 2015, Date of Birth was founded by experienced brand design specialists. Since then, the Melbourne-based agency have created and evolved brands of all shapes and sizes – helping both start-ups and existing companies with everything from their strategy and identity to packaging and retail presence. To find out more, we caught up with Founder & Chief Creative Officer John Mastro; speaking about Date of Birth’s unique philosophy, their revamped website, ambitious plans for the future, and much more. PT: Hi John! How’s everything going? JM: Great! We’re heading into summer in Melbourne, there’s some excitement in the air and new opportunities at Date Of Birth.

Fashion 2022 The Brand Identity 3D Advertising Billboard Bottle Label Logo Motion Packaging Wordmark Cosmetics Health Pet Black Blue Green Orange Pink Purple Red White Yellow Colourful Edgy Elegant Gradient Tagline Plastic Sans Serif Serif Experimental Italic

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