Decimal deliver a vibrant, evolving identity to echo LearningWell’s mission for positive change 

Published by the Mary Christie Institute and the Coalition for Transformational Education, LearningWell is an online publication that focuses on information, new ideas and perspectives at the intersection of higher education and life-long wellbeing. Unified by a common goal to examine how higher education experiences can lead to improved, wellbeing – both on and off campus – LearningWell works with writers and thinkers to explore and unpack conversations surrounding student mental health, higher education policies, institutional decision-making and inclusivity. New York-based design and technology studio Decimal partnered with the publication to develop their brand identity and digital platform. Using a rich palette of colours, Decimal have created a bright brand identity, using gradients to communicate ‘change’ in a way that feels appropriate to the subject of mental health. “Gradients, as opposed to flat colours, are by nature transitional because they show the progression from one colour to another,” Lead Designer Kirsten Holland tells us, explaining the decision. “Further, since the main application for LearningWell is their digital magazine, we had the opportunity to make the gradients move, amplifying their transitional nature.” The colours themselves also serve a functional purpose – LearningWell’s content is colour-coded, with each colour corresponding to a different theme. “For this reason,” Holland continues, “it was important to choose colours that have different hues so users can clearly identify them with the different sections.” To reflect the optimistic tone of LearningWell, Decimal leaned towards brighter and bolder colours, with additional feedback and input from the client.