Decimal on filtering the essence of luxury in their brand for fashion connoisseur Vazquez + Partners

Design agency Decimal collaborated with Vazquez + Partners – a global consultancy specialising in strategic brand development, product design, and client-centric practices within the fashion, luxury, and lifestyle spaces – to create an identity that would encapsulate the brand’s expertise. “When you purchase luxury goods, you get a sense that everything has been thought of, adding to the overall experience,” Designer Nate Minnick tells us, recalling the work for the firm. Aiming to infuse this feeling into the brand, the Brooklyn-based agency ensured that every small detail felt sharp and considered. “We believe that these details contribute to making the brand feel bold and confident, reflecting [founder] Laura’s professional and detailed approach.” This meticulous direction led to a type-forward visual language, where Decimal wanted the website to read like a “beautiful business card or CV.” Type By’s sans serif Fakt does just that as the primary typographic choice, leading the layouts with its beautiful geometric forms. While Dinamo’s Monument Grotesk steps in for the wordmark due to its “confident appearance,” as well as its “touch of edge and rawness that pairs well with the hero artwork.”