DesignStudio's generative identity for AI platform Impira has unlimited possible outcomes

Impira is an AI-powered platform that can organise, analyse, search and create digital assets using advanced machine learning and computer vision technology that was previously only accessible to highly technical users. They commissioned DesignStudio to create their brand identity and strategy to help them make them known in the already crowded tech industry. Impira’s new brand proposition, ‘Make Meaningful’, shares their role in enabling creative teams and individuals to work more efficiently. The identity is built around a distinct library of organic shapes that will grow with the company. Each shape structure was created by a generative system using dynamic particles in motion that can construct unlimited new forms each time it’s used. The shapes interact with a rigid grid system, that when combined, represent the interplay between structure and creativity found in thriving creative environments. Impira’s primary palette of black, white and grey is layered with a secondary palette of eight colours that appear in varying quantities depending on the tone of the application.