DIA

DIA is a strategy and design consultancy based in New York. We recently caught up with Creative Director, Mitch Paone. EM: Life or Death was without doubt our favourite project last year. Where does it rank with you guys? MP: Life or Death was definitely great project for us last year. The team had a wonderful collaborative spirit during the creative process which ultimately drove the work to a solid place. At the approval/release of the project we all felt fairly confident both the concept and aesthetic of the work felt right but you never really know for sure until it hits the market. With that said, the public response of the work was very reassuring!