DKNY by COMMISSION

Led by the vision of Creative Directors Maxwell Osborne and Dao-Yi Chow and Chief Image Officer Hector Muelas, Commission have designed the new visual identity for iconic New York fashion house DKNY. From the logo to the visual spirit, the whole brand has been reimagined and realigned, taking a dynamic shift into more creative and directional territory to create the contemporary uniform for moving forward. Using the brand’s strong bond with NYC as a foundation, the new ethos closely focuses not only on the spirit of the city, but DKNY’s relationship with their girl – understanding her journey, her desires, her roles.