DNCO showcase wayfinding of all shapes and sizes with their collaborative It’s a Sign exhibition

Featured in the London-based studio’s in-house gallery, DNCO’s collaborative exhibition ‘It’s a Sign!’ celebrates wayfinding in its many manifestations; from scribbled and sellotaped notes to comprehensive road signage systems. The exhibition itself showcases a curated collection of horrendous, hilarious, and humble sign-based submissions from designers, architects, and members of the public. These also star in the show’s catalogue, the proceeds of which go towards long-time collaborators Manna Society; DNCO’s charity partner that focus on tackling Southwark's homelessness crisis. “We’ve long held an interest in signage and wayfinding,” Creative Director Patrick Eley tells us, “it’s a three-dimensional discipline which requires rigorous strategic logic and articulate clarity,” he adds, finding satisfaction in the combination of refined graphic design sensibilities, precise engineering and product design. “You can obsess over arrows and iconography,” Eley explains, leading you down unique and exciting avenues of data demonstration. “There’s never just one way of doing something,” he recalls, “there’s rarely a wrong answer, just another, sometimes better solution.”