Don’t forget about the price tag: Serviceplan’s packaging puts PENNY’s affordable prices on display

If you’re in the UK or EU, you probably don’t need reminding of the cost-of-living crisis. In the economic downturn following the COVID years, consumers have seen prices for everyday food items skyrocket due to soaring inflation, supply chain issues, and price gouging. Some retailers have adopted potentially controversial strategies like dynamic pricing, where shoppers face fluctuating prices, making careful budgeting impossible. However, German discount retailer PENNY, as you might guess, is all about price. With the price for their in-house product range dominating the look, designed with the help of German advertising agency Serviceplan, what you see is absolutely what you get. If PENNY’s customers are worried about the price changing suddenly, they need only consider one thing – packaging design requires designers to work several months in advance before roll-out, leaving no room for last-minute changes, highlighting PENNY’s confidence in its prices.