Electric Red’s Svyat Vishnyakov on the challenges and rewards of starting a studio in a new country

Russian-born but New York-based, Electric Red is the graphic design studio of Svyat Vishnyakov and Nastya Vishnyakova; from which they work with clients from both countries and beyond on visual identities, art direction, typography and editorial design. Having featured several of their projects over the years, we checked in with Syvat to lift the lid on their background, work and process, as well as his teaching role at Bang Bang Education. EM: Why did you and Nastya decide to start a studio together in New York? SV: What a good question! It hid three questions at once: why with Nastya, why we launched a studio and why in New York.