Elegant, expressive, enduring: here are five more serifs making a statement in our features

A strong typographic system is essential for any brand identity, as it anchors the brand’s personality and serves as a key pillar of communication. Although sans serifs often dominate the branding landscape, they can never match the bookish warmth, charm, elegance, or flair of a beautifully crafted serif typeface. In smaller sizes, serifs excel in legibility, and in larger, bolder applications, their unique and intricate details are showcased to full effect. In the many identities we’ve featured, a handful of studio-favourite typefaces have emerged, consistently standing out across various industries and applications. Have you noticed them as well? To make it easier for you, we’ve curated a shortlist of the most beloved serif typefaces that have continuously captured attention and delivered exceptional results. Here are entries six to ten. A descendant of the custom logotype and typeface designed by Kris Sowersby for Hardys, one of Australia’s largest wine companies, Domaine was created through a rigorous exploration of old Latin serifs. This serif, published by Klim Type Foundry, is a blend of traditional French and English genres, featuring gently bracketed triangular serifs, distinctive hooked terminals, and horizontal head serifs that lend stability to its more ornate details. In the context of Zware Jongens’ aesthetic for Balthazar, its sharp elegance feels suitably romantic. Meanwhile, The Office of Ordinary Things capitalises on its versatility in the identity for salon Sweep, choosing it for the body copy.