Sponsor Senior branding and design for B2B, AI and SaaS teams. This spot is booked monthlySponsor
US BRANDING STUDIO

Erkin Karamemet’s Ultimo – from fascination to transformation

by Erkin Karamemet ·

What began as typographic fascination became a dialogue – and a process of turning reference into transformation. Erkin Karamemet traces how that process shaped his new typeface, Ultimo. The story of this project begins with Upper & Lowercase Magazine (U&lc), a highly influential typography journal of its era. Published from 1973 to 1999, it served as a platform to promote the typefaces of the International Typeface Corporation (ITC), with Herb Lubalin as one of its key creative forces – both designer and editor. In spring 2023, I acquired a large collection of these magazines, which fascinated me both aesthetically and historically. Emerging during the era of phototypesetting, U&lc captures a moment when typography felt tactile and experimental – craft-driven, while digital tools were only beginning to enter everyday practice. A specific reference became the starting point. In Issue 16, No. 2 (1989), I came across a feature on Minoru Morita. The piece describes his unusual path from karate master to graphic designer, accompanied by illustrations and typographic work, including the typeface Rain Drops, which became the immediate trigger for the project. What stayed with me most, though, was the belief that design can communicate beyond spoken language – through form, rhythm, and visual tension – ultimately, through feeling.

Culture 2026 The Brand Identity Magazine Art & Design Black Blue Green Orange Pink White Yellow Colourful Geometric Serif Experimental

Open for Select Client Projects

Looking to build an iconic brand identity or packaging?

US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.

10,200+Brands Curated
<24hResponse Time
100%Bespoke Design
Chat on WhatsApp (+92 317 4002198) Email: mail@usbrandingstudio.com · WhatsApp: +92 317 4002198

Are you an independent studio or designer?

Submit your brand identity, packaging design, or design system to be featured on US BRANDING STUDIO.

Submit a Project →