Escola creates an elegant identity for Barcelona and New York-based interior design studio Saguaro

Saguaro is a Barcelona and New York-based interior design studio that ’embodies the connection we make to place, culture and tradition – and translates it into the design of a space’. The aesthetic of their work is consistently-inspired by US-born Founder Hallie Neumann’s time spent living abroad in Buenos Aires, Rio de Janeiro and Barcelona while working at a high-end travel boutique. Saguaro employed Escola, a design studio with bases in both Barcelona and Liverpool, to develop their visual identity, stationery and photographic art direction. The studio’s solution revolves around a contrasting serif-sans serif combination that’s used to separate the company’s name from its areas of work, such as ‘Studio’, ‘Experience’ and ‘Interiorism’. The elegant typography is joined by a vibrant set of colours and clean interior photography to intrinsically represent the high-end nature of Saguaro’s work. Escola