Europium on the intertwined relationship of graphic design and photography in their practice

Born in 2020 amidst COVID-19, Europium is the Paris-based art direction and photography studio of graphic designer Ghazaal Vojdani and photographer Julia Andréone. We caught up with them to find out more about their one-of-a-kind convergence of image-making and graphic design. EM: How did you come together to form the studio? GV: We met during our BA at Central Saint Martins in London, where we both studied Graphic Design. Afterwards, we parted ways to further explore our independent practices as well as teaching, in New York and Paris. Julia received her MA in Art Direction and Photography from Écal in Lausanne, CH (2014) and I received my MFA in Graphic Design from Yale University School of Art in New Haven, CT, USA (2013). The initial idea of starting Europium came out of a conversation in London with the French artist Marguerite Humeau who is a mutual friend of ours. We have both collaborated with Marguerite separately, and have had many conversations about our practices, therefore we all know each other’s work very well. Ever since Central Saint Martins, Julia and I have always been following each other’s work from afar. It was definitely a very spontaneous move which suddenly made a lot of sense to us both.