Every element of Gold Front’s revamp for Education Elements balances structure with humanity

“In listening to Education Elements, it was clear that schools want to change, but existing solutions are either generic, don’t address local needs, or sputter out in top-down bureaucracy,” explains Gold Front’s Founder & CEO Joshua Lowman. “Schools needed solutions made by – and for – the community, but these didn’t exist.” In creating the refreshed strategic POV, brand, and website for the change management consultancy, Gold Front collaborated with the executive team and Leila Nuland, PhD (Senior Vice-President & General Manager), to develop a brand identity that established them as the leading voice in addressing this critical issue in the education sector. “Guiding their mission at all times are three core ideals,” notes Lowman, “human-centred, holistic, and evidence-based.” Their approach centred on closing what they termed the ‘Localisation Gap’ (”naming the disconnect gave us a lens through which to articulate the company’s purpose”) – creating solutions that put community values and needs at the heart of educational transformation.