Fable reflect on the studio’s growth and the uplifting story behind the State of Print exhibition

Located in Singapore, Fable are an award-winning, multi-disciplinary design consultancy. In the years since their launch in 2012, Fable have built an impressive portfolio, with the dynamic team having worked with clients such as Google, Rolex and Deloitte as well as many global and local collaborators. Aiming to spark conversations on the place of printed matter in our digital world, the consultancy worked with a wide collective of creatives to produce The State of Print – a collaborative exhibition showcasing the joy of printed design work. Along with a studio update, creative director Jiahui Tan and designer Ruo Ting reveal the origin of the successful project and the joy of seeing it come to life. PT: Hi Fable team! How are you? RT: I got a puppy! Work-wise, the chance to work on many different projects over the years and gain experience from them. I am constantly finding my feet in the industry/adulting world although it has been years since I’ve joined. Although work can be challenging at times since transitioning from a student to a working adult can be scary, I am just doing my best and grateful for every learning opportunity along the way.