FCKLCK calmly encourage digital downtime in their humble identity for habit-breaking brand Stolp

Belgian start-up Stolp launched in 2020 with the intention of helping people break negative digital habits. From doom-scrolling to trouble sleeping, Stolp noted the control that screentime has on one’s day-to-day life, creating a disconnect between people and the world around them, and took it upon themselves to see how they could help the public detach from their devices and enjoy a healthier, less phone-orientated lifestyle. Using the influence of daily rituals and habit-building psychology, Stolp created a charming pod-like product that stores away your phone, effortlessly becoming part of one’s interior design, encouraging users to form new patterns of digital rest. In need of an identity to stand up to Stolp’s positive, forward-thinking intentions, the new age wellness brand partnered with internationally-operating creative studio FCKLCK to achieve as much, resulting in a refreshing, self-assured and unpretentious visual language that, whilst ultimately raising awareness of heavy phone usage’s negative impacts, primarily champions Stolp’s offer and the connections we form together, in real life. Playfully culminating in the maxim ‘less pings + rings = more time for other things,’ FCKLCK comprehensively tackled the brand, from physical and digital communications to its fastidious packaging design. “Within the Stolp rebranding, our wayfinding principle played a fundamental role,” Co-founder & Managing Director Tarryn Blackwood tells us, “therefore we based every decision on keeping things simple, un-distracting and easy to digest,” manifesting in a chromatically and typographically-led visual language.