Firma capture Honext's vision of a zero-waste future with a simple, architectural identity system

Honext creates sustainable building materials from cellulose waste. Their innovative product considers the entire life cycle of a building, bypassing the traditional construction materials that continue to overload landfills and deplete the planet’s scarce resources. Such a forward-thinking approach within an extremely conventional industry required razor-sharp and to-the-point storytelling. Barcelona and Los Angeles-based agency Firma was tasked with creating a new brand identity for the company that was formerly known as Biprocel. The new name captures their use of honest materials and driven attitude towards creating a zero-waste future. The bespoke wordmark is made from horizontal and diagonal lines that resemble Honext’s fibreboard panels, with each letter ‘pressed’ to the various thicknesses of their finished product.